Young Shits November 2017 finalist

Kids have toys they no longer play with, yet getting rid of them kind of sucks. We often have an emotional attachment to our toys even after we grow up. Nobody likes the thought that their favorite dolls, soldiers and robots will end up in a landfill somewhere. Instead of simply throwing them out, let's recycle toys in a way that will make both kids and parents feel good.

Mighty Force is a toy recycling program where kids send their toys to fight for the future of our environment. We will promote the program in movie theaters during showings of superhero movies via posters and a trailer before the movie. Each participating child gets their own thank you certificate with their name on it.

AD & CW: Andrey Ter-Grigorian



Poster
Ads that mimic action movie posters will be placed in cinemas next to actual posters
to spark interest in the program.

<br>Ads that mimic action movie posters will be placed in cinemas next to actual posters<br> to spark interest in the program.

 



Site
The site provides details and instructions on how to recycle toys through the program.

<br>The site provides details and instructions on how to recycle toys through the program.


Certificate
Each participating child gets their own thank you certificate with their name on it.

<br>Each participating child gets their own thank you certificate with their name on it.